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  • Alec Hughes

Do I Need To Update My Website?

A website is a powerful tool that can help you achieve your business goals. It is your 24/7 marketing tool and can help you generate leads, close sales, and build relationships. But like all tools, it needs to be maintained and updated regularly.

Your website is a reflection of your business. If it looks outdated, chances are prospective customers will think your business is outdated too. Outdated content also hurts your search engine optimization (SEO), which can impact your website's visibility and traffic.

So how do you know if your website needs an update? Here are four signs to look for:

1. Your Website Looks Old

Take a good look at your website. Does it look modern or does it look like it was made in the early 2000s? If it's the latter, then it's time for an update. Technology changes quickly and what might have looked cutting-edge a few years ago can now look dated.

2. Your Website Is Not Mobile-Friendly

More people than ever are using their smartphones to browse the internet. In fact, in 2019 mobile devices accounted for 52.2% of all website traffic worldwide (Statcounter). So if your website is not optimized for mobile, you're missing out on a lot of potential traffic and customers.

3. You're Not Getting Leads from Your Website

If you're putting time and effort into driving traffic to your website but you're not generating any leads, that's a sign that something is wrong. Maybe your contact forms aren't working or maybe you're not providing enough information about your products or services. Either way, you need to find out what the problem is and fix it. Otherwise, all that traffic will go to waste.

4. You Haven't Made Any Updates Lately

If it's been more than two years since you've made any significant updates to your website, then it's probably time for a refresh. Things change quickly online and what might have been best practice a few years ago could now be outdated or even harmful to your website's health. For example, Google now penalizes sites that are not secure (i.e., they don't have an SSL certificate), so if your site doesn't have one, it could be affecting your SEO without you even realize it.

A website is a powerful tool—but only if it's well-maintained and up-to-date. If your site is starting to show its age, isn't mobile-friendly, or isn't generating leads, then it might be time for an update. And if you haven't made any significant changes in the last two years, chances are some things on your site are now outdated or even harmful to your website's health. Don't let an old website drag down your business— invest in a fresh new site today! Located in Orange County, web design is what we specialize in and would love to help make a beautiful and professional website for your business.

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